Published:September 3, 2026

Crypto industry urges SEC to avoid blanket novel ETF restrictions

Major crypto industry participants including Grayscale, venture firm a16z and the Crypto Council for Innovation (CCI) have urged the U.S. Securities and Exchange Commission (SEC) to preserve existing classification rules and avoid a one-size-fits-all approach to novel exchange-traded products (ETPs). The groups argued for differentiated review pathways that could deliver clearer and faster assessments of new products rather than treating all novel ETPs as a single regulatory category.

Industry pushback and proposed approaches

The submissions to the SEC reflect concern that broad, uniform restrictions on novel ETPs could unintentionally slow market access for institutional and retail investors. Rather than asking the regulator to accept specific new products, the industry coalition emphasized maintaining current classification frameworks that distinguish among product types by structure, underlying assets, and custody arrangements. They proposed alternative routes to streamline reviews, seeking clearer criteria and potentially expedited processes for products that meet established custody, surveillance and investor protection thresholds.

Why this matters for markets and institutions

The debate has direct implications for market structure and institutional adoption of crypto. Exchange-traded products are a primary conduit for institutional capital into digital assets because they wrap custody, compliance and tradability into familiar investment vehicles. A regulatory regime that groups all novel ETPs together risks increasing approval uncertainty, which could affect issuance timelines, liquidity provisioning on exchanges and the willingness of custodians and market makers to support new products. For major assets such as Bitcoin and Ether, the outcome may determine whether additional product types beyond spot ETFs—such as futures-linked, custody-variant or tokenized-asset ETPs—face consistent, predictable paths to market.

Custody standards and surveillance mechanisms are central to the industry’s argument. Firms contend that when custody, transfer, and market surveillance measures meet robust standards, individual products merit differentiated consideration. That approach aligns with exchange and custodian efforts to scale institutional-grade infrastructure, from regulated custody solutions to compliance and reporting tools that support liquidity and market integrity. How the SEC responds could therefore influence both incumbent and emerging participants, including exchanges, custodians and liquidity providers.

Potential implications and what to monitor next

While the submissions stop short of prescribing specific rule changes, they signal the industry’s preference for nuanced classification and clearer timelines for review. Market participants will be watching the SEC for guidance on whether it will codify distinct categories for ETPs or pursue broader rules that apply uniformly across novel products. Key indicators to monitor include any new SEC interpretive guidance, proposed rulemakings related to ETP classification or custody standards, and the regulator’s treatment of upcoming product applications that fall outside the spot Bitcoin or Ether ETF templates.

Developments in this policy area could shape liquidity dynamics, influence custody and compliance investments, and affect the types of products exchanges list. For now, the industry’s coordinated push highlights a central tension in crypto regulation: balancing investor protection and market integrity with predictable pathways that enable institutional participation and product innovation.