Crypto.com and Tawasal Al Khaleej join forces to expand influence in the region

March 14, 2025 Crypto.com announced a strategic partnership with Tawasal Al Khaleej, a leading UAE-based technology and AI company. As part of the partnership, Crypto.com's cryptocurrency services will be integrated into Tawasal Superapp, a popular digital platform used by millions of users in the region. This will enable nearly four million people to easily access cryptocurrency trading and other financial instruments, expanding their digital capabilities.

The project will be implemented in two phases. In the first phase, Tawasal will introduce the Crypto.com platform to its regional partners, which will help strengthen the exchange's position in the Middle East. Then, in the second phase, cryptocurrency services will be fully integrated into the Tawasal Superapp, providing convenient access to digital assets and promoting mass adoption in the region.

Crypto.com President and COO Eric Anziani said that this collaboration is in line with the UAE's rapidly evolving technological environment and facilitates the integration of digital assets into everyday financial activities. Tawasal CEO Eric Leandri also emphasized the significance of the partnership, pointing to its role in providing secure and convenient digital solutions, as well as increasing Crypto.com's visibility in the local market.

The UAE continues to strengthen its position as a global center for digital innovation by supporting blockchain and fintech initiatives at the state level. This partnership not only expands Crypto.com's presence in the region, however, it also accelerates the adoption of cryptocurrency technology, providing UAE residents with secure and convenient next-generation financial tools.

Against the backdrop of Crypto.com's global expansion, the alliance with Tawasal becomes a key step in strengthening its position in the Middle East and furthering the adoption of cryptocurrency technology in the region.