Avalon Brand Review

About Avalon Brand

The Financial Conduct Authority (FCA) issued a formal warning that Avalon Brand (operating under domains avalon-brands.com and avalon-brand.com) was providing financial services or products in the UK without proper authorisation; this warning was first published on 29 December 2022 and updated on 19 October 2023. The FCA confirms Avalon Brand is not authorised or registered under UK financial services regulations.

Avalon Brand is not regulated by any recognised financial authority, including Level 1, Level 2 or Level 3 regulators. Investigations into its claimed registration via Companies House revealed inconsistencies: the registration number cited (12028533) corresponds to a different entity (AVALONTRADE LIMITED), with non-matching address details—registration with Companies House alone does not equate to financial regulatory approval.

The Financial Commission added Avalon Brand (Avalon Brands Limited) to its Warning List on 4 January 2023, deeming the company and associated websites may be used to scam and defraud traders. The Commission strongly advises against conducting business with this entity.

Pros and cons

Cons

• FCA warning for unauthorised provision of financial services in the UK, with updates confirming ongoing activity
• Placed on Financial Commission’s Warning List as potentially fraudulent
• No valid regulatory licences; Companies House registration does not equate to financial authorisation and discrepancies were found in company details