Afrifocus Review
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Fast Facts
Contact Info and Support
Johannesburg, 31B Impala Road, Chislehurston, Sandton
Traffic information
| Category | Metrics | Meaning |
|---|---|---|
| Ratings | Global Rank | 11782813 |
| Country Code | ZA | |
| Country Rank | 128645 | |
| Category Rank | 1301 | |
| Engagement metrics | Visits | 1085 |
| Bounce Rate | 0.3206 | |
| Pageviews per Visit | 1.84 | |
| Avg. Visit Duration | 61.22 | |
| Estimated monthly visits | December 2025 | 1622 |
| January 2026 | 840 | |
| February 2026 | 1085 | |
| Top countries | South Africa (ZA) | 100% |
| Traffic sources | Search | 48.06% |
| Direct | 37.87% | |
| Referrals | 6.17% | |
| Social | 6.15% | |
| Paid Referrals | 1.69% | |
| 0.07% | ||
| Top keywords | trichem sa | 40 ◦ $30 |
| trichem south africa | 30 ◦ $30 | |
| diversified wealth builder | 170 ◦ $10 | |
| sasfin | 690 ◦ $1.75 ◦ $0 | |
| bhp investor relations | 640 ◦ $0 |
About Afrifocus
Afrifocus Securities (Pty) Ltd is authorised by the South African Financial Sector Conduct Authority (FSCA) under license number FSP 48810, holding Category I (self-directed trading) and Category II (portfolio management) permissions. It operates as a member of the Johannesburg Stock Exchange (JSE), headquartered at 31B Impala Road, Chislehurston, Sandton, Johannesburg, with additional operations in Durban. The firm provides private client stockbroking (JSE-listed equities, fixed income including government and corporate bonds, inflation-linked bonds), full-discretionary portfolio management via models such as Wealth Builder, Wealth Equities, Wealth Income and Wealth Cash, wealth management solutions including tax-free savings accounts and offshore investing through platforms like Allan Gray and Sanlam Glacier, direct market access (DMA) to offshore exchanges, futures trading via Velocity and IRESS platforms, and institutional services including share-buybacks and emerging/frontier market research.
Who it’s for
- Private clients seeking a mix of self-directed and discretionary wealth management under FSCA regulation
- Investors interested in JSE-listed products and fixed income instruments with full back-office support
- High-net-worth clients requiring structured portfolios across local and offshore markets
- Institutional clients needing equity dealing, research, and execution services on the JSE
Pros and cons
Pros
- FSCA regulation with FSP 48810 and JSE membership ensure regulatory oversight and compliance.
- Comprehensive service offering including discretionary and advisory portfolio management, offshore DMA, futures trading, and corporate services.
Cons
- No data available on minimum deposit requirements, trading platforms, base currencies, leverage, account types, or fees—these details are not publicly confirmed via official regulatory disclosures or the firm's site.
